Lessons in Beer and Art
Ah, alcohol and paint – to me this is a blissfully perfect union. I indulged in this very pairing last week during an orientation and training for Blue Moon Beer and its campaign for beer-centric Community Created Art. (More updates on this forthcoming. Suffice it to say that soon I will be in bars in NYC helping fellow beer drinkers make art and learn about Blue Moon).
What I got from the training was a wonderful lesson in the history of Blue Moon, and great respect for its founder and master brewers. It is definitely a craft beer, and tasting Blue Moon’s other beer inventions was a delightful and explorative adventure for the tastebuds.
I also met a plethora of other muralists (wow, ever been in a room with 30 other people with the exact same, very specific, interest in common? Its startling how the conversation gets so detailed so fast.), which was completely inspiring. I am excited to start working with Blue Moon on this campaign. yay for art, beer, and murals!
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