Thoughts on the Amazing Logo
Working on a logo design, and being reminded of the importance of this good-lookin, multi-tasking little piece of design. It is amazing how much is in it. Designing a logo means creating something simple, but memorable. Something that looks good way up close, and from a distance. Something that translates from small to humungous with ease and grace. And it must do all this while encompassing an identity in an intriguing way. A good logo is quite the amazing thing.
